Everyone Health, national commissioned provider of health and lifestyle services in the UK, has backed Rishi Sunak’s plans to create a smoke-free generation. 

As long-standing leaders in the area of tobacco control, Everyone Health are welcoming the moves to phase out the sale of cigarettes in England, dubbed the ‘biggest public health intervention in a generation’.

The policy will see the age at which people can buy tobacco products increase by a year each year and would mean today’s 14-year-old‘s would never be able to legally purchase a cigarette.

Youth smoking is an issue that Everyone Health has been committed to tackling through their close work with young people in primary and secondary schools, including in Cambridgeshire and Peterborough. The ‘Catch Your Breath’ school-based programme focuses on prevention and targeted cessation interventions to discourage smoking and vaping behaviour in young people.

Rishi’s plans also include funding for illicit tobacco and e-cigarettes as well as a consultation on specific measures to tackle the increase in youth vaping.

Everyone Health have been continuously working to shed light on the ongoing youth vaping epidemic and have recently launched bespoke vaping toolkits to spotlight the risks of vape misuse for parents, teachers, children and youth groups, created by their in-house National Tobacco Control Lead, Caroline Kenny.

The healthy lifestyle provider have also joined Trading Standards officials cracking down on the surge of illegal counterfeit vapes on the market which currently poses the biggest threat to our nation’s youth.  

Head of Everyone Health Services, Emma Croghan-Cox, is welcoming the proposed ban as she says: “Preventing people from taking up smoking is one of the single most important things we can do. It is fantastic to see the government’s commitment to tackling the harms of tobacco and reducing health inequalities. Everyone Health will continue to support people to lead a happy, healthy and smoke-free life.”

To read more about Everyone Health and find their nearest free Stop Smoking service, click here.